The Arduino Marketing Team receives Best Digital Strategy award for “From Blink to Think”

At Arduino, our mission has always been clear: make complex technology accessible to everyone. But accessibility also means reaching people, inspiring them, and helping them understand what’s possible.

That’s why we’re especially proud to share that our “From Blink to Think” campaign for the launch of the Arduino® UNO™ Q board has been recognized by Unione Industriali Torino with the Mattia Serafini Award in the Best Digital Strategy category. 

The award was created by the Unione Industriali Torino to honor the memory of Mattia Serafini, a valuable member of their communication department and celebrates the most effective digital communication campaigns created by companies in 2025, across categories such as brand, sustainability, and product launches. Our campaign was selected as the top product launch in the small and medium enterprise category, among 29 finalists, highlighting not only creativity but also impact and clarity of message.

Communicating complexity, simply

Launching UNO Q was a unique challenge. It represented a new step forward for Arduino: a board designed to enable more advanced applications, bridging the gap between the Linux and the microcontroller worlds. But how do you communicate that evolution without losing what makes Arduino… Arduino? “From Blink to Think” was our answer. We started from the most iconic first step in a developer’s journey — blinking an LED — and showed how far users can go from there, following an exciting path to innovation that Arduino has enabled for two generations of developers, from a few lines of code to machines that act as fast as they can think.

Because ultimately, technology adoption starts with understanding. And understanding starts with clear, effective communication. As our Marketing Director Stefano Implicito said during his acceptance speech, “Today, we are living in a unique moment — a kind of renaissance of electronics — where AI, which many people still identify as a simple chat producing answers, is now moving into the physical world. We are entering the era of physical AI, and the real challenge now is to give people the tools to create tangible AI applications themselves. We can’t keep technology confined to a small group of engineers working in isolation, building black boxes that few can truly understand; it has to be something accessible, transparent, and within everyone’s reach.”

What matters most: what you build next

Awards are meaningful, especially when they recognize the work of an entire team and the value of clear communication in a complex technological landscape. But what we’re most proud of isn’t the campaign itself, but what it started. Since the launch of UNO Q, we’ve seen a growing number of projects, ideas, and experiments coming to life, powered by this new platform. That’s the real measure of success: not just telling a story, but enabling thousands of new ones.