Innovative Design and Collaboration at Game On.
In the world of experiential entertainment, few concepts have captured the imagination quite like escape rooms. But James Hopkin and Eric Mittler, the creative minds behind Game On in Berkeley, California, are pushing the boundaries of what these immersive environments can be. Rather than static, one-time experiences, Game On offers a cooperative challenge center that thrives on evolution, iteration, and the liberating power of failure. At the heart of Game On’s design philosophy is a simple but powerful idea:...
